Premier Nappies

Ultra-thin Update

The Premier Nappies team has been making rapid progress towards the launch of its new range of ultra-thin nappies in recent weeks.

Artwork for the packaging has now been signed off along with designs for the nappies’ backsheets and frontal tape, meaning manufacturing can begin on schedule.

The first Premier Ultra-Thin nappies are due to roll off the production line towards the end of October, and should be available in stores shortly afterwards.

British launch

“Everything is going exactly according to plan at the moment,” says Premier Nappies founder Harvey Samuel. “We’re prepared for any last-minute hurdles, but mainly we’re just looking forward to having our new nappies on sale here in Britain.”

Premier Nappies has been manufacturing high-quality, affordable nappies since 2012, but up to now they’ve been sold mainly to markets in Asia, the Middle East and Africa.

The upcoming launch of the new-style nappies will mark the company’s entry into the British and European markets.

New technology

Premier’s ultra-thin nappies are produced using the revolutionary Drylock system, which means they’re half as thick as traditional nappies while remaining just as absorbent.

They’re more comfortable for babies but also better for the environment as they use no fluff pulp and fewer chemicals, and the smaller size means more can be transported in a smaller space than before.

The new style of nappy has received excellent reviews, with nappy industry expert Carlos Richer saying: “In terms of overall performance, Drylock is superior to all US-made diapers.”

And the ultra-thin nappies aren’t the only new product being launched by Premier this year; a new range of British-made wipes is also on its way.

Premier Nappies

Five reasons why thinner is better

Our new ultra-thin nappies are less than half as thick as traditional nappies – thanks to the revolutionary Drylock manufacturing technology.

But why are ultra-thin nappies so much better? Here are five reasons to be as excited as us about the upcoming launch of Premier Ultra-Thin:

1 – Comfort

Feel your baby again! Our new ultra-thin nappies are more comfortable for both parents and babies. You’ll be amazed at just how different it feels to hold your baby when nappies aren’t thick and bulky.

2 – Performance

The reduction in thickness doesn’t come at the expense of absorbency. Tests by industry expert Carlos Richer showed that “in terms of overall performance, Drylock is superior to all US-made diapers.” He gave the nappies “a perfect score.”

3 – Less chemicals

Our new ultra-thin nappies are produced using less chemicals than traditional nappies. There is a smaller amount of absorbent polymer used thanks to Drylock’s patented manufacturing technology, which evenly spreads the polymer across the nappies. Plus the nappies are sealed together by ultrasonic bonding rather than glue.

4 – Saving trees

Premier Ultra-Thin nappies are fluffless, which means they don’t use any wood-based cellulose fibre. This is used in traditional nappies for extra absorbency, but it’s not needed in our new range – with no reduction in performance – saving millions of trees each year and avoiding the use of even more chemicals in the treatment of the fibres.

5 – Efficient transport

The vastly reduced size of our new ultra-thin nappies means more can be transported in a smaller space than before. This reduces the environmental impact and saves on transport costs. And of course they also take up less shelf space in both shops and homes!